Eco-Conscious - Please Park Here!

On a recent trip home to visit my family outside of Boston, I went to the mall and found this:

Curious, I looked closer.  This is the sign marking this parking spot:

WOW!  The mall was reserving parking spaces close to the entrance for fuel efficient vehicles!  They were rewarding green behavior (instead of punishing not-green behavior).

This made me think: what is the equivalent in theaters?  Early seating for eco-conscious people?  Front row reserved?  What kinds of "green" behavior are we looking for from ourselves and our patrons?

How can we incentivize eco-friendly behavior among theatre goers?  Add your suggestion to the comments section!

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